Myriam in the media

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How can you become conscious with your clothes?

...Myriam wondered: “Why do people buy what they buy?”. People had different reactions to themselves while trying on clothes and she wanted to know what the psychology behind this was. Alongside her corporate career, Myriam decided to start helping her clients love their bodies, their clothes and be more conscious with their shopping. 

Mayssa Ben Fredj, Save Your Wardrobe

May 2021

Multi-million pound empires, A-list pals and gilded lifestyles… so why have so many of fashion’s brightest stars tragically taken their own lives?

..."Fashion designer Myriam Loda, founder of a new brand, Heroes Collective couldn’t agree more and believes the industry is incredibly tough on designers, especially commercially. 

“There is a pressure to constantly come up with original designs and to stay ahead of everyone else,” says Myriam. “In the past, before the internet, we only did two seasonal collections a year and it would take three months for companies to see your designs and copy them.

“Now it can take just a few days to see your designs copied which gives you a very small window to make your designs profitable and means you need to start coming up with more ideas. 

Myriam also believes the 24/7 working lifestyle of designers is to blame for compromising their mental health. “I left the fashion industry for 16 years because I found the lifestyle so pressurized and it’s only recently I’ve felt ready to come back,” she says.” 

Lauren Libbert, The Sun, 6 Jun 2018

 Divorce Monday:  How to have  happy divorce according the the UK's top lawyers

Myriam : "...Hollywood for example: creates an unattainable body image, and we then beat ourselves up for not realising it ...” 

Fleur Britten,  The Sunday Times,  6 January 2019

Did you know that you only wear 15% of your wardrobe 85% of the time? Take a look below and see how you can have a chance of winning a 1/2 day styling worth £200 with Myriam Loda.

Handpicked Whetherby April 2017